Now that Love is in the air, well , Valentine’s Day anyhow it’s a fantastic time to let your customers or client know how much you love and appreciate them. And with video content you can do that quickly, efficiently and with plenty of heart.
Valentine’s Day Imagery is Universal
Valentine’s Day lends itself to video marketing because the imagery is so recognisable and seemingly associated with love. If your company embraces this imagery it can immediately appeal to your clients and potential future clients.
Everyone Wants to be Loved
After all who doesn’t want to be loved? And if you thank your clients for their support and future support without selling to them, your clients are going to feel truly loved.
Short Video Thanking Clients
A short video thanking your clients for their support over the past year is easily created. This video should if possible optimise Valentine’s Day imagery in combination with your branding, which will help reinforce your company’s brand with all things love and gratitude. But ultimately a heart felt thanks from you to your clients will travel far.
Why not Thank Your Staff ?
Day in and day out your staff have been there. It’s been a difficult year for many. Some have been at home for months. And perhaps they feel unappreciated. A little thank you video popping in their inbox shows that they haven’t been forgotten.
Suppliers Need Love as Well
When you thought you wouldn’t be able to complete that job because of a lack of materials who helped you out? Who delivered your products and on time? A Thank You will certainly go a long way.
Optimise Video for Social Platforms
Once created this video can be tweaked for the various social platforms where your company lives such as Facebook, LinkedIn or YouTube.
Do You Have an Email List?
If you’ve an up to date email list or database you could send a link to the video in an email. Would your client be pleasantly surprise if he or she received an email thanking them rather than selling to them?
Don’t Forget Vertical Video
And finally, please don’t forget that these short videos particularly lend themselves to short form vertical platforms such as Instagram and TikTok.
LOVE YOU XXX