Best Video Content Ideas for Your Business

faceless cartoon with lights

EXPLAINER VIDEOS

A great way to profile a product or service. Explainer videos show how a product or service works. It can be constructed as to show how the product or service adds value and solves a problem for the customer.

QUESTION & ANSWER VIDEOS

Questions that customers ask frequently. These Frequently Asked Question videos are generally straight to the point. They can work well in search.  Each question should be a separate video. Clients are then getting the direct answer to the question without having to separate information.   These videos can also show your company as an expert in its field.

TESTIMONIAL VIDEOS

The greatest form of promotion as potential clients tend to trust genuine customers. People read reviews before buying products. It is hard to provide better marketing than showing a satisfied customer who you or your product has solved a problem for.

COMPANY PROFILE VIDEO

Profiles of company’s or businesses can be of various lengths. They can incorporate talking heads or just use imagery to show a company’s products and services.

INTERNAL STAFF VIDEOS

A company’s staff are a vital part of it business. They are on the front line. Your staff are often in contact with your customers and potential clients. It’s a good idea if your staff have an understanding of the ethos of the company, and protocols. These videos can also be created to train staff in specific tasks, or as a reference source for your staff and management.

INTERNAL COMPANY VIDEOS

Everyone likes to be told they are doing well. Everyone likes to belong to a team. If you have various locations or even a single location videos created for internal distribution updating staff about events, promotions, training, staff benefits, and company camaraderie can be effective. These can be shot in a Vlog style or more formally. They can be quirky with music or of a more serious structure. Don’t forget even your staff watch video content when they’re not working.

COMMUNITY VIDEO CONTENT

If you want your company to be part of the local community a great way is by documenting your company’s involvement in the local community. Sometimes it’s not only about being engaged in the community but also about being seen doing so. These videos can show your staff within the community. They can show events or services that your company provides within the community.  Whether a scripted workshop for local residences or just a snapshot of your company in the community these videos are great for raising your company’s profile within a community. These events can also be optimised for local and national press releases.

PROOF OF CONCEPT VIDEO CONTENT

You can have the greatest idea, service or product but if no one knows about it or has seen it, the idea may never reach its true potential. Documenting and capturing the idea, service, or products can be used to raise finance or to promote it. This content can be sent to targeted investors or distributed on mainstream social media platforms. This videos can form part of any Kickstarter funding strategy.

BEFORE AND AFTER VIDEOS

These videos can be used to show the value, and problems solved by using the company’s products and services. They are great way of showing value. These videos can be time lapsed with audio description explaining processes or elegantly cinematic with inspiring engaging music.

RECRUITMENT VIDEOS

If you want to expand your company’s range of staff members recruitment videos can help you do that. Video can reach locations and demographics traditional recruiting never can. Recruitment video can show potential applicants a view of your company with a carefully constructed video. These videos can also be used for more traditional recruiting routes as they can be distributed on various social media platforms. With video recruiting you are not only recruiting staff but also promoting your brand and ethos to potential customers and clients.

COVID PRECAUTIONS AND PPE

It’s a great way to show your customers and staff that your company has made efforts with updating its health and safety. It shows that your company is responsible. These video updates are great way of providing value without selling that promotes your company.

EVENT VIDEOS

Presentations, openings, awards or even internal birthday celebrations can be all captured on videos and harnessed to promote your brand and service. These can be distributed selectively or across the multitude of online platforms.

OPTIMISING VIDEO CONTENT

Video content can be optimised for various territories and platforms like YouTube, Websites, Instagram and LinkedIN.

Videos can also have captions added to them, and subtitles in other languages. A great deal of content is viewed on phones, and streams. A lot of these services have the sound off as a default.  Captions  can be displayed regardless of volume and audio settings.

ADD TEXT

Text and graphics can also be added as it can summarise your message quickly, and effectively. It can also help to break your video up into more digestible chapters.

SOLVE A PROBLEM

Ultimately, these video types are all about solving a problem. The problem may be brand or company awareness. It may be raising company spirit. It can be about solving your customers’ problems with the simplest effective solution.

HELP A CUSTOMER AND RAISE THE COMPANY PROFILE

With targeted video content your company can raise its profile while offering value, providing solutions, and helping customers.